So you know that thing where you decide to set up a blog so you can force yourself to do something for yourself outside your job, and then you realize that you’re applying the principles of your job to that personal blog? Yeah, that’s exactly what’s happening here.
I spent most of yesterday afternoon tinkering with some elements of this blog and my Google+ so I can apply Google Authorship to it. By the time evening rolled around, I was already angsting over the fact that I had no direction planned for this blog at all, which meant that I haven’t been doing any real keyword and content planning for it. I’m not kidding. I was practically BROODING over it, and it probably didn’t help that I did that during a dark and stormy night. It’s one of the most ridiculous cliches made even more ridiculous by the subject of my gloomy mood.
I have to admit that I’m still obsessing over that right now. I’m wondering if I should have a separate page for posts that talk about writing (“Write in Between”), posts that talk about reading (“Read in Between”), and posts that just talk about my work and other parts of my life (“Bookends”). I’m wondering if I could do that, and HOW I should go about doing that (HELP ME WORDPRESS SUPPORT GUYS, YOU’RE MY ONLY HOPE!). And it’s all horrible because, as I have said before, the entire point of this blog is for me to be able to do some freestyle writing.
I didn’t want to have to worry about whether or not I’m using the right keywords for this post (oh god what IS the main keyword of this post?), I didn’t want to think of this the way I think of my work. Again, I love my job. But that’s my job. This is supposed to be something completely different. This is where I allow my brain to go “ahurrhurrhurr” and “herpaderp”, not another venue for me to be dignified in. This is where I just let my brain ramble about whatever, not a place for me to go all neurotic about the meta elements this post will likely generate. I’m not even sure I have control over those, and that very realization is making me more anxious than I really should be. This, I think, is why it’s horrible when you start to (unconsciously) apply your job to your personal blog: you worry about phantoms that you were trying to avoid in the first place.
So why in the name of all that’s holy am I doing this? I really don’t know. The most rational explanation that I can think of is pride.
Somewhere in my evil, evil, lizard brain, I decided that not promoting my blog in any way, shape or form is STUPID when I consider what I actually do for a living (which involves writing a whole lot of SEO copy). How can I really say that I’m good at my job when I don’t do for myself what I do for clients on a regular basis?
Thus, my utterly pathetic freakout over the complete lack of effort I apply to this blog. I don’t know if I’m moving forward with this, or nipping it in the bud. I suppose I have excuses to procrastinate – my friend K sent me some AWESOME writing prompt links that I can use for the time being.
…I think I need a Rum Coke. Does anyone else need a Rum Coke?